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What is JourneyMap?
Strategic planning tools for teams and practitioners
JourneyMap combines two powerful systems: Strategic Canvases and Journey Maps.
Strategic Canvases are structured thinking tools. Each canvas type has a specific layout with sections designed to guide your thinking — from Business Model Canvas to SWOT, Empathy Maps, and 25 more. You fill sections with notes, and the structure ensures you cover all the angles.
Journey Maps visualise the experience someone has over time — whether that's a customer buying your product (CX) or an employee going through onboarding (EX). They use phases, lanes, and an emotion curve to capture the full picture.
AI features help you generate content, analyse transcripts, critique your work, and even infer one canvas from another.
Scenarios are pre-built sets of canvases and journey maps that work together as coherent case studies — great for learning how the tools connect.