# JourneyMap.ai

> Map experiences. Extract insights. Run workshops.

JourneyMap.ai is the workspace consultants use to run strategy work: forty consulting playbooks that turn a brief into a pack, Experience Gap lanes (stated versus lived), AI insight extraction from canvases and interview transcripts, a workshop mode with timed rounds, and a presentation mode that exports to PDF and PPTX. Built for consultants and strategy teams; passkeys and 2FA can be enabled after you create an account. JourneyMap.ai is built by People Work Life.

JourneyMap is a structured workspace, not a whiteboard: a bot writes proposals into canvases, cells and playbook runs; a human accepts them. Treat it as the system of record, not a drawing surface to spray stickies onto.

## For agents

### Authentication

Two paths. Neither is passkey-only.

- **PAT → MCP (the only write path).** A workspace-scoped personal access token (`Authorization: Bearer jm_…`) against `https://www.journeymap.ai/api/mcp`. Writes are proposals, not live edits.
- **Magic link → session cookie (computer-use, read-only).** An owner-minted single-use link to `/verify-bot-link`. Confirm with `data-testid="bot-signin-confirm"`. Computer-use is read-only: login, visual check, and PPTX export. Do not use the browser to write.

### Canonical URLs

Query-param focus (`?section=`, `?phase=&lane=`, `?step=`) is opt-in on these pages. Do not assume those params already exist.

| Artefact | URL |
|---|---|
| Canvas | `/canvas/{id}` |
| Canvas section focus | `/canvas/{id}?section={sectionId}` |
| Journey map | `/maps/{id}` |
| Map cell focus | `/maps/{id}?phase={phaseId}&lane={laneId}` |
| Playbook | `/playbooks/{id}` |
| Playbook run | `/playbooks/runs/{id}` |
| Playbook step focus | `/playbooks/runs/{id}?step={stepId}` |
| Inbox | `/copilot-inbox` |
| Bot sign-in | `/verify-bot-link` |
| MCP | `https://www.journeymap.ai/api/mcp` |

### data-testid

| Surface | Test id |
|---|---|
| Canvas section | `canvas-section-{section.id}` |
| Canvas note | `canvas-note-{note.id}` |
| Map cell | `map-cell-{phaseId}-{laneId}` |
| Playbook step | `playbook-step-{step.id}` |
| Inbox proposal | `copilot-proposal-{id}` |
| Bot sign-in confirm | `bot-signin-confirm` |

### Write policy

Propose-only via MCP. Humans accept in Inbox (`/copilot-inbox`) or Accept/Dismiss in place on the open canvas or map. Do not click “add note” in the editor — RLS will reject it.

To advance through a canvas or journey map as a participant: `get_canvas` / `get_journey_map` return `next_empty_section` / `next_empty_cell`. Propose into that slice only, wait for Accept, then read again. Do not overwrite filled cells unless asked. Workshop-mode round driving is not an MCP tool.

### What not to do

- Invite users
- Touch billing
- Register passkeys
- Guess workspace ids
- Silently overwrite filled cells
- Treat computer-use as a write path

## Pricing

Free plan (up to 3 canvases & journey maps) is free forever. Pro (unlimited canvases, AI insight extraction, transcript import, presentation mode, PDF & PPTX export, one bot seat) is £19/month or £190/year. Every new account starts with a 14-day Pro trial, no card; after 14 days the account reverts to Free and nothing is deleted. Team plan for consulting firms is available on request.

## Canvas Templates

Pre-filled journey map canvases for consulting workshops. Each template includes a stage-by-stage canvas walkthrough, three key insights, and a 90-minute facilitation agenda. Available at /templates; individual template pages at /templates/<slug>.

## Comparisons

- [JourneyMap vs Miro](https://www.journeymap.ai/compare/journeymap-vs-miro)
- [Journey-mapping tools compared](https://www.journeymap.ai/compare/journey-mapping-tools)

## Links

- [Website](https://www.journeymap.ai)
- [Canvas Templates](https://www.journeymap.ai/templates)
- [Compare](https://www.journeymap.ai/compare)
- [MCP](https://www.journeymap.ai/api/mcp)